Fictional demonstration — not a customer case study
This complete sample shows how the app organises offers, pages, emails, customer journeys and delivery. Prices and scenarios are illustrative; no market validation or sales outcomes are claimed.
Sample · complete
Sample funnel report.
At a glance
Your offer ecosystem
The 15-Minute Content Reset — printable one-page planning worksheet
Content Starter Kit — £19, editable templates and prompts
Content Planning Workshop — £89, live 90-minute practical workshop
Content System Setup — £349, one-to-one implementation session
These are options, not compulsory sequential purchases. The right route depends on each customer's needs.
Explore your funnel
Four individual journey maps
Choose a route to see the steps. Buyers may start with a freebie or go directly to the right paid offer.
Discover
How people find you
Visibility
Helpful posts, referrals or search
Interest
A specific problem is recognised
Choice
Free resource or direct paid route
Using your offer ecosystem: The 15-Minute Content Reset · Content Starter Kit · Content Planning Workshop · Content System Setup
How people find you
Primary: Short helpful videos and searchable articles answering one specific content-planning problem.
Secondary: Referral links and a clear website navigation link.
Freebie or direct sale?
Recommended: Offer the useful free worksheet for people not ready to buy. Also show a direct £19 Starter Kit purchase link to visitors who already know what they need. No forced sequence.
Your simple journey
Discover helpful tip → Choose free worksheet or paid Starter Kit → Email follow-up / clear workshop invitation → Appropriate paid offer → Welcome and delivery.
First practical actions
What to simplify
Start with one audience, one clear problem and one landing page. Do not build a complex automation before the first working customer journey.
The recommended route
Two routes: (A) Free worksheet → welcome email → relevant offer invitation. (B) Direct Starter Kit or Workshop purchase for ready buyers. Both lead to clear onboarding.
Why: Not every visitor needs a freebie before purchasing.
Freebie experience
Freebie: The 15-Minute Content Reset
Promise: Leave with three content ideas you can actually use.
Landing page headline: Plan your next three posts in 15 minutes.
Subheading: A simple worksheet for busy service providers who want to show up without spending hours planning.
What is inside: One focus question, three post prompts and a mini publishing checklist.
CTA: Get the free worksheet.
Confirmation: Your worksheet is ready. Check your email for the link.
Welcome email: Subject: Your Content Reset is here. Body: Here is your worksheet. Pick one client question, draft one helpful answer and choose one day to share it. If you would like templates to make this easier, explore the £19 Starter Kit.
Entry and Core
Entry: Content Starter Kit — £19
Headline: Stop staring at a blank content calendar.
Subheading: Editable templates and practical prompts to help you plan without overcomplicating it.
Included: Planning template, caption prompts, weekly checklist.
CTA: Get the Content Starter Kit — £19.
Core: Content Planning Workshop — £89
Headline: Build your next month of content together.
Subheading: A practical live workshop to turn scattered ideas into a realistic plan.
CTA: Reserve a workshop place — £89.
Premium support
Premium: Content System Setup — £349
Headline: Build a content routine that fits your real working week.
Subheading: A one-to-one implementation session to organise your ideas, templates and publishing workflow.
Who it suits: Service providers who want tailored help putting the system in place.
CTA: Explore the one-to-one setup — £349.
Boundary: No guarantee of followers, revenue or results.
After freebie: Invite readers to try one worksheet prompt, then offer the Starter Kit if they want templates.
After Entry: Invite buyers to the Workshop when they want guided practice.
Direct route: Show Workshop and Premium options to people who already need those levels of help.
After Core: Mention one-to-one setup only when implementation support would be valuable.
Payment and confirmation
Display total price and what is included before payment. After successful payment, show a confirmation screen, send a receipt and provide the correct delivery or booking link. Test failed-payment and duplicate-order cases.
Welcome and onboarding
Freebie: deliver download and ask permission before marketing emails. Digital kit: deliver file access. Workshop: send date, joining link and preparation notes. One-to-one: send scheduling and intake steps.
Deliver the promise
Deliver exactly the promised file, session or service. Provide support contact and clear refund/terms information. Do not claim a platform integration is active until tested.
Before, during and after
Before: Useful preview and clear expectations. During: Accessible pages and minimal forms. After: Immediate confirmation, straightforward support and relevant optional next steps.
Use screenshots of the actual worksheet and template, an honest workshop outline, and verified feedback only with permission. No invented testimonials or outcomes.
Example only, not a forecast: 5 Starter Kits × £19 = £95 gross; 2 Workshop places × £89 = £178 gross; 1 Premium session × £349 = £349 gross. Combined illustrative gross = £622 before fees, taxes and expenses. These quantities are assumptions, not expected conversion rates.
Freebie page and email
Freebie: The 15-Minute Content Reset
Promise: Leave with three content ideas you can actually use.
Landing page headline: Plan your next three posts in 15 minutes.
Subheading: A simple worksheet for busy service providers who want to show up without spending hours planning.
What is inside: One focus question, three post prompts and a mini publishing checklist.
CTA: Get the free worksheet.
Confirmation: Your worksheet is ready. Check your email for the link.
Welcome email: Subject: Your Content Reset is here. Body: Here is your worksheet. Pick one client question, draft one helpful answer and choose one day to share it. If you would like templates to make this easier, explore the £19 Starter Kit.
Entry and Core sales pages
Entry: Content Starter Kit — £19
Headline: Stop staring at a blank content calendar.
Subheading: Editable templates and practical prompts to help you plan without overcomplicating it.
Included: Planning template, caption prompts, weekly checklist.
CTA: Get the Content Starter Kit — £19.
Core: Content Planning Workshop — £89
Headline: Build your next month of content together.
Subheading: A practical live workshop to turn scattered ideas into a realistic plan.
CTA: Reserve a workshop place — £89.
Premium sales page
Premium: Content System Setup — £349
Headline: Build a content routine that fits your real working week.
Subheading: A one-to-one implementation session to organise your ideas, templates and publishing workflow.
Who it suits: Service providers who want tailored help putting the system in place.
CTA: Explore the one-to-one setup — £349.
Boundary: No guarantee of followers, revenue or results.
Illustrative scenario only: 5 × £19 + 2 × £89 + 1 × £349 = £622 gross. Zero sales is also possible. No conversion-rate or income guarantee is implied.
Ignore elaborate multi-step automations, expensive advertising and promises of instant growth until the basic journey is functioning.
Start with one working freebie and one paid page. Add the workshop and one-to-one route when capacity allows. Customers can choose the level that fits them.
Full funnel visual
Discovery → (Free worksheet OR direct paid offer) → relevant invitation → checkout or booking → confirmation → delivery → optional next offer.